Sami's blog

  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. Marcus Rashford- brand logo, navigation bar, colour scheme, body language, low-angle shot, slogan, logo, image, profile picture, banner, gallery, bio, re-tweet, verified, pack shot Kim Kardashian-navigation bar, search bar, account/login, basket, profile pic, bio, links, highlights (insta)    2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media. on his twitter account he was promoting his new book and uses his social media to promote fc Barcelona England and his own brand    the homepage of his website shows a collection of images and videos (GIF'S)showcase his career, achievements, lifestyle. promotes children to read some are written/p...

  1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . the target for Marcus Rashford's online content is probably all mostly male from looking at his audience engagement and probably mostly English people and Barcelona fans  and for Kim Kardashian her target audience for her online content is probably mostly female and aspires who will follow her because they want to be like her and do the things she does and wear what she wears.  2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford used Twitter and Instagram to pressure the UK government into extending free school meals during the pandemic.  Rashford prioritizes causes like education and food security, which strengthens his brand as socially conscious 3) What is Instagram eng...

  1) What years did YouTube, Twitter and Instagram launch? YT-2005 X-2006 Insta-2010 2) What is the definition of an influencer a person who has the ability to sway the opinions or actions of others, especially concerning purchasing decisions. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI has 12.8 million followers  also owns prime, sides ,sidemen clothing, best cereal, xix vodka misfits 4) How big is the influencer industry according to the article? Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant Signal Fire thinks that “the creator economy” – built by those who post and monetise content online – employs more than 50 million people, and is the fastest-growing sector for small businesses in th...

  1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW: 1. Some attempt to complete the preliminary exercise e.g. writing up a statement of intent 2. Some attempt to complete the practical elements of the preliminary exercise by attempting to produce the front cover of your magazine   Next steps: 1. You need to ensure that you have a clear plan and outline for your coursework so that it meets the brief outline 2. Be more prepared and organised e.g. taking photography and using the time on the computers to create your production using Adobe Photoshop   2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  Next Step bullet points for your preliminary exercise. WWW: 1. Some attempt to complete the preliminary exercise e.g. writing up a stat...

  Item Progress Statement of Intent (Max. 300 Words) MV1                   Front Cover Title for the Magazine w/ Original Masthead Design  JP30                   Selling Line   Cover Price   Dateline   Main Original Cover Image   Min. Four Cover Lines   Double Page Spread Headline   Standfirst   Subheadings   Original Article (350-400 Words) that Links to Headline   Main Original Image (Different to Cover Image)   Min. Three Smaller Original Images

I plan to make a front cover and double page spread for a motivational influencer who is releasing their new book about going through hard times and how to stay motivated through it. the aim is to inspire young adults and empower them by showcasing what the influencer has done his values and advice. My target audience is primarily people of the social class of C2DE who like to read celebrity gossip magazines but mainly for the young adult male readers who are interested in growth mental wellbeing and social media. The front cover will feature an image of the influencer styled to convey confidence and respected. i will use a bold cover lines like 'rewrite your story' and 'the power of positivity' to reflect the themes of the book and what the influencer is about. the masthead will be modern and clean appealing to the audience. the double page spread will include a few words from the influencer discussing their motivation for writing the book, their personal struggles , a...