Introduction to OSP: Influencers blog tasks
1) What years did YouTube, Twitter and Instagram launch? YT-2005 X-2006 Insta-2010 2) What is the definition of an influencer a person who has the ability to sway the opinions or actions of others, especially concerning purchasing decisions. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI has 12.8 million followers also owns prime, sides ,sidemen clothing, best cereal, xix vodka misfits 4) How big is the influencer industry according to the article? Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant Signal Fire thinks that “the creator economy” – built by those who post and monetise content online – employs more than 50 million people, and is the fastest-growing sector for small businesses in th...