Magazines and Music Video assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: fairly secure attempt at analysing both magazine CSP's. able to recall key media-terminology e.g. magazine connotations and theory uses and gratifications.

EBI: depth and detail for top marks see LR lesson/mark scheme for suggestions.

LR: see blog

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2 marks

Q2: 5 marks 
Q3: 4 marks

Q4: 3 marks

Q5: 3 marks

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

The fact the cover star obscures the title of the magazine reflects how well established the

Tatler brand is – Britain’s oldest magazine is recognisable to its audience even with some of

the masthead behind the cover model. T he cover lines/masthead/main cover line create a frame for the main image, which again focuses on the model and what she connotes. The fact cover star Emma Weymouth is mixed race suggests that Tatler is moving with the

times and responding to cultural changes in Britain around gender

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

Celebrities are presented as important and desirable – this is the latest gossip that readers

have to know about. Female celebrities feature more prominently than male – perhaps reinforces gender

stereotypes regarding women expecting to take part in gossip about relationships. Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middle class audience.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

the audience might watch music videos to reinforce values and behaviour. The lead singer

seems to not care about the filming of the music video, rarely making eye contact with the

camera and stating at the beginning ‘don’t believe the hype'. Music videos might employ ‘behind the scenes’ footage enabling the fans access to the band and breaking down the barriers between star and fan. Whilst this video is not the traditional imagery of the band in dressing rooms or waiting to go on stage, the mise-en-scène of the garage and basic rehearsal space gives fans a sense of exclusivity and seeing the band in the raw. The performance element of most music videos directly addresses the viewer with the artists, connecting with the fans through use of close-ups and breaking the fourth wall. The drummer winks and mugs to the camera and the band laugh and gurn as they ‘perform’.

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

it was the fastest premiere to reach a million views. they are a manufactured band produced by YG media. they had to remove the Hindu god Ganesh from the music video because Hindu people felt offended by them dancing on the Hindu god Ganesh