Black Widow: blog tasks
1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.
2) What is conglomerate ownership and how does it link to Black Widow?
a conglomerate is a big media company that owns a lots of smaller media companies which are called subsidiaries. And this links top black widow by marvel being a subsidiary and Disney being the conglomerate.
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
there are lots of different settings and locations in the movie using very good CGI and also there are lots of actors such as Scarlett Johansson what is an a list celebrity who uses star power for audiences to watch her movies.
4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
they showed a teaser trailer they used the actors social media to promote the film also they used printed posters on buses and billboards and posters everywhere they could put one.
5) What was the production budget for Black Widow and how much did it make at the box office?
5) What was the production budget for Black Widow and how much did it make at the box office?
production=$200 million and got $380 million at the box office
6) Would you consider Black Widow a successful Hollywood blockbuster? Why?
yes because it was during the pandemic it was hard to make a lot of money because people couldn't go to the cinemas but it still made profit which is why I would call it a successful movie.
7) Who regulates the film industry in the UK?
BBFC
8) What age rating was Black Widow given? Why?
8) What age rating was Black Widow given? Why?
12a because there is no sexual scenes otherwise it would have got a higher rating
9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing?
Audience interaction is needed in modern film marketing because it creates engagement around the movie. Using fan tweets or reactions helps build buzz, making audiences feel personally connected to the film. It also generates excitement, with fans sharing their thoughts which can encourage others to watch. This two-way interaction boosts visibility, and often turns viewers into active promoters of the film.
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10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.
The marketing for Black Widow included a targeted TikTok campaign with influencers to engage younger audiences, while also leveraging the film's strong 91% audience score on Rotten Tomatoes to build anticipation.
Grade 8/9 extension tasks
If you want a top grade in Media, you should also complete the grade 8/9 extension tasks once you've completed the basic eight questions above. Try the following:
If you want a top grade in Media, you should also complete the grade 8/9 extension tasks once you've completed the basic eight questions above. Try the following:
1) Read this Guardian report on Scarlett Johansson suing Disney over the release strategy for Black Widow. Do you agree she is right to be angry with the multiplatform release strategy?
yes because it says Scarlett Johansson is suing Disney over the recent release of Black Widow. Johansson's lawyers reached out in 2019 to Disney with concerns about the film being given a multi-platform release. They later tried to renegotiate her contract after the release strategy was changed.
2) Read this feature on how Black Widow shot 22 minutes of IMAX footage to give viewers an incredible widescreen experience in IMAX cinemas. Why is IMAX an important part of marketing a blockbuster movie?
3) Look at this Guardian website page allowing Marvel fans to discuss Black Widow. What interesting opinions do you notice in the comments?
Finally, you might want to read this feature on whether there are too many Marvel sequels and spin-offs. Do you agree that there are too many Marvel films?
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