Advertising: Key conventions

 

Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

all of the key conventions are an image of showing there product usp setting colour scheme with connotations logo sometimes the brand name picture associated with brand slogan catchy phrase  summing up the ethos anchorage text gives more information and facts about there product. I can see the image of the product the brand name  the colour scheme of the rainbow with represents the colour of the skittles which you get when  you buy the product.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

skittles usp might be the different colours of the each skittle because their slogan is  taste the rainbow so if their product is different colours of the rainbow then that makes them unique compared top other sweet brand in their competitive environment. 

Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of representation in media - subverting the typical representation of gender. We will be studying this next week!)