OMO advert CSP blog tasks

 

1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

in this advert it creates an idea that women should be perfect. the women is smiling at the camera which shows the happiness of her being a housewife and the stereotypical 1950 mother and women they haft to always look good even when  they re clean up. 

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

this is called a call out/burst and it is written in a comic style design which was popular in the 1950s and this text created an idea that women should be perfect.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

props- clothing reinforces female domestic expectations.

make-up-reinforces femininity appearance even when cleaning.

clothing-she is wearing original housewife clothing from the 1950

lighting-they shine the light on her face which shows her facial expression which show she is happy using product.

setting-they put the lady like she was doing the washing up for her household

5) Why is a picture of the product added to the bottom right of the advert?

so the audience can find out what they are looking for in the shop especially in the 1950's because there are no digital versions of the product since they were living i n the 1950's and to to recognise what the product looks like in the shops especially important for female audience

6) What are the connotations of the chosen colours in this advert - red, white and blue?

red blue and white red- which shows love so you could mabye buy it as a gift blue which shows how clean it is and white which shows how bright it is and how omo can make your clothes clean and how it makes your day bright and all of  thre colours in this advert show up on the product of the omo washing powder.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

the story of the mother and daughgter is persuading that you should teach your daughter how to use omo and if you are a mother you should use this especially of the the time this advert was made beacuse it waas made in the 1950's so the mother would teach the daughter how to clean up the house because that is what they were supposed to do in thew1950's

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

In the OMO advert, women are portrayed in traditional domestic roles, mainly responsible for tasks like laundry. This reinforces the stereotype that women are expected to manage household chores, while men are less involved. The focus on women doing the work highlights gendered expectations of caregiving and domestic responsibility.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading of the 1955 OMO advert is that the product makes women’s household chores, especially laundry, easier. The producers wanted the audience to see OMO as an essential, time-saving tool for homemakers, reinforcing traditional gender roles of women managing domestic tasks.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

An oppositional reading of the OMO 1955 advert might highlight how it reinforces traditional gender roles, portraying women primarily as homemakers responsible for family care and laundry. A modern audience could respond critically, viewing this representation as outdated and problematic. They might argue that it perpetuates stereotypes, fails to acknowledge women's diverse roles in society today, and overlooks issues like gender equality and empowerment in domestic spheres.