Sami's blog

1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6) Advertising CSP 3: Represent NHS Blood campaign 

  1) What is an advertising campaign? an advertising campaign is adverts produced in a series as a campaign. They usually share a singular theme, message or idea. they raise awareness of an issue or brand itself. the best campaigns have an emotional impact on audiences. they appear across multiple media platforms-print, broadcast and online.  2) What is the objective of the NHS Represent campaign? the objective of the NHS campaign is that they are trying to raise awareness that not enough young people donate blood but specifically not enough black people or Asian people donate their blood as they are more likely to have rare blood types compared to white people. 3) What does this advert want people to do once they've seen it (the 'call to action')?  they want people to go and donate their blood or find out more to book an appointment go on the NHS website or call a number to give their blood and save lives. 4) Why is the advert called 'Represent'? because the word r...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WW W : strong effort for Q6 you are able to approach 20-mark Q's which draw judgements/connotations of he statement.                                                                                                                                              EBI: revise vertical integration. Also consider how you analyse the unseen media products when a      theory is mentioned. 23/34  grade:6 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford ...