Media assessment 2 learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: strong effort for Q6 you are able to approach 20-mark Q's which draw judgements/connotations of he statement.                                                                                                                                              EBI: revise vertical integration. Also consider how you analyse the unseen media products when a      theory is mentioned.

23/34 grade:6

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:1 mark
Q2:1 mark
Q3:4 marks

Q4:1 mark
Q5:2 marks
Q6:14 marks

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

for Q3 I didn't get full marks because I didn't write a lot about the negotiated and oppositional meaning in detail and I didn't use any media codes which would have gave me more marks. for Q4 I didn't get full marks because I only gave one benefit because I wasn't sure about what vertical integration was some I need to remember and revise what vertical integration is. for Q6 my structure was wrong and I should have done 3 paragraphs and give more ways of marketing that marvel used for black widow  

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I just explained what the theory was and didn't show how it was used in the wartime advert and I wrote it unclear and the oppositional reading I did mot write I just explained it .I could have used this in my answer to Q3 This is an empowering image as she is looking directly at the target

audience (women) with a strong face so they can relate to her power and

resilience and aspire to be similar mobilise into action.

 

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Vertical integration is when one conglomerate owns different companies in the same chain of production. for this answer I wrote they can earn more money but you could have also wrote Having complete ownership over creative products for Q4 

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question.

1)Directed by veteran independent filmmaker Ken Loach. The film is extremely political and intended to inform its audience of the damage the government’s austerity and benefits cuts were having on ordinary working class British people.

2)It is therefore important to judge the success of the films in different ways – they are competing for very different audiences and with totally different success criteria.

3)The $389m worldwide box office figure will have been helped slightly by the Disney+

premium streaming release but ultimately will have fallen a long way short of the billion dollar

expectations of parent company Disney.

4)film. It had already won the prestigious Palm D'or at the Cannes Film Festival which generated a lot of publicity

5) the star power of Scarlett Johansson and Florence Pugh, interviews with TV shows

around the world, social media promotion, Marvel website features, IMAX-exclusive footage,

billboard advertising and much more.