Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

they audience shared their music on p2p (peer to peer) sites. they had a fan base online which created online communities their audience got their music for free and they got their cd's for free.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

the audience pleasured offers are nostalgia by being a song created in 2000 where the rock genre was more popular in the 1980's and the way the music video is shot with a look from the 1980's. this music video also give high energy as it is a rock song and it is a performance as it looks like they are performing at a live concert. it gives authenticity as it uses handheld camera shots. Overall the music video gives a lot of different audience pleasures.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? the first shot with all the band on the stage: This moment shows the raw energy of the band performing live, which is a core part of Arctic Monkeys’ identity. The Close-Up of Alex Turner Singing with Intensity Alex Turner's performance in this video is charismatic. The close-up shots of his focused expression while singing give fans a glimpse into his passion and energy, which is a signature of his stage presence. The Band's  Interaction with Each Other on Stage Throughout the video, there are several moments where the band members interact with each other, during the  guitar riffs, you can see the band members  smiles or sharing a brief moment of humour.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? 

Myspace in 2005, Myspace was a major platform for music discovery, and Arctic Monkeys capitalized on it early. The band uploaded their demos to the platform, and fans quickly discovered their music, sharing it with others. Fans became the primary promoters of the band's music, spreading their tracks virally through online communities. Arctic Monkeys had a direct connection with their audience through Myspace, which allowed fans to engage with the band and share the music freely

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? 

In the video, fans are seen as a part of the energy, with the band performing in a, high-energy club setting. The crowd is, dancing, and reacting to the band's music. This positioning implies that Arctic Monkeys want their fans to feel like they’re part of the experience, immersed in the chaotic energy of the live performance. By showcasing this chaotic, scene, Arctic Monkeys want fans to see their music as a shared experience raw, and full of life. They likely want their fans to feel that the music isn't just something to listen to  it's something to experience, physically.

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

they built up their fan base by giving out free music at gigs they played at music festivals on small stages they shared their music on p2p sites the sharing of their music encouraged people to talk and as they shared music it created a buzz about the band. they had a online fanbase creating online communities.

2) Why was P2P file sharing and Myspace an unexpected aspect to Arctic Monkeys' early success?

because when you shard by p2p the person receiving the song doesn't haver to pay anything and then can share it to everyone else. also the internet and technology was rapidly growing and more people were using it and artic monkeys were one of the first people to share their music online and through the internet.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous? 

Arctic monkeys were formed in 2002 whereas BLACKPINK were formed very more recently. Arctic monkeys were friends from school and were authentic whereas BLACKPINK were manufactured by YG media. Arctic monkeys signed with domino records which is a small record label whereas BLACKPINK signed to YG media.     

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic monkeys signed to domino records who are a small independent record label. their debut album sold over 3 million copies worldwide  Before signing with Domino, Arctic Monkeys built a massive following through word-of-mouth and on platforms like Myspace. They didn't rely on a major label to get famous but instead chose a grassroots fanbase through their music, live performances, and online presence, Arctic Monkeys' choice to sign with Domino was driven by their desire for creative control,

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why? 

The internet has allowed artists to reach global audiences without the need for gatekeepers like record labels. Platforms like YouTube, SoundCloud, and social media give artists a direct way to share their music, build a fanbase, and engage with listeners. Independent artists, in particular, have benefited from this. The internet has opened up new ways to monetize music, including streaming services (Spotify, Apple Music), merchandise sales through online stores, Even though streaming doesn’t pay as much per play, consistent streaming numbers can provide a reliable revenue stream, and artists can supplement this with concerts, merchandising, and fan donations. The rise of digital music and streaming has led to the decline of physical album sales and digital downloads. While streaming services have millions of users, the payout per stream is low, meaning artists must get  a lot of plays to generate meaningful revenue.