Introduction to OSP: Influencers blog tasks

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 1) What years did YouTube, Twitter and Instagram launch?

YT-2005

X-2006

Insta-2010


2) What is the definition of an influencer

a person who has the ability to sway the opinions or actions of others, especially concerning purchasing descisions.


3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
KSI has 12.8 million followers  also owns prime, sides ,sidemen clothing,best cereal, xix misfits

4) How big is the influencer industry according to the article?
Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant SignalFire thinks that “the creator economy” – built by those who post and monetise content online – employs more than 50 million people, and is the fastest-growing sector for small businesses in the world.


5) What are the problems associated with being an influencer?
you can recieve a lot of hate and everyone knows who you are and you cant live a private life

6) Why is it suggested that audiences actually like being sold products by influencers?
Audiences see influencers as relatable, human voices who share their lives. When they recommend a product, it feels like a friend giving advice rather than a company pushing a sale.


7) What representation of beauty is often found on Instagram or other influencer sites?
On Instagram and other influencer platforms, beauty is often represented in a highly idealised and unrealistic way. Influencers typically show flawless, blemish-free skin, slim and toned bodies, and perfectly styled hair and outfits. These images are usually filtered, edited, or carefully posed to appear effortless and polished. Beauty is also linked to luxury, with influencers presenting expensive products and glamorous lifestyles. As a result, social media often promotes a narrow and unattainable standard of beauty that does not reflect how most people look in everyday life.


8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
i think they are both because they can help people with some things but they can also promote the wrong things and people will folloqw them

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