OSP: Rashford and Kardashian Language and Representation Blog Tasks

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 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.

Marcus Rashford- brand logo, navigation bar, colour scheme, body language, low-angle shot, slogan, logo, image, profile picture, banner, gallery, bio, re-tweet, verified, pack shot

Kim Kardashian-navigation bar, search bar, account/login, basket, profile pic, bio, links, highlights (insta)   

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.

on his twitter account he was promoting his new book and uses his social media to promote fc Barcelona England and his own brand   

the homepage of his website shows a collection of images and videos (GIF'S)showcase his career, achievements, lifestyle. promotes children to read some are written/published by Marcus. Rashford is advertising his own new book- self promo.

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.

Her website sells clothes actually worn by the Kardashians and fans will buy it for thousands of $. Link to shop using website to sell products or promote brands reinforces her net worth. More pinned promotions of fashion brand and her make up brand.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

So children think of him as a positive role-modal further creating a positive image of himself outside his football career


5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

She promotes her brand and her family's brands in her twitter/Instagram bio. She also promotes her tv show in her background/banner of her twitter account


Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

costume - wears expensive/designer clothes in his pictures like Berbemy and D & G

prop - has a range rover symbolises his expensive lifestyle 

setting - football pitch 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

One example is the image of him working in a food bank. Hi-vis jacket suggests ideas of working/volunteering. Stripping away the rich footballer aesthetic

An news article that shows Rashford forcing PM (Boris Johnson) for free school meals

Writes his own books to encourage young boys to read more

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here.

In his website's book club he aims to get children to read particularly boys since they are less literate and have lower reading ages  

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity?

She is presented as a entrepreneur, social media phenomenon, mother of four and founder & owner of revolutionary shapewear brand SKIMS (self promotion). This shows the obsession/fandom with celebrities in a modern culture 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?

She reinforces stereotypes of how women should look good in media and she is a mother of 4 children. However she challenges stereotypes of what kind of jobs women should do by becoming a business owner.  


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