Blog Tasks: Daily Mirror - Audience and Industries

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 Audience

1) What is the Daily Mirror's audience? List the key statistics here.

The Daily Mirror's audience is typically aimed at older people almost half the audience aged +65. In terms of social class, C1, C2 DE social class.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

 It focuses on populist political narratives, specifically targeting Tory policies with a strong and critical tone. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

The readers might enjoy The Daily Mirror as a tabloid that supports the labour party, it serves as a "voice" for normal people which allows the readers to reinforce their political, social and cultural values. In addition, The daily mirror provides content that presents as a common topic, enabling to connect families and friends.

4) Why are print newspapers generally read by older audiences?

Print newspaper generally read by older audiences because digitalisation wasn't a priority for the older audiences and so printed newspaper was mainly the source of news to that group of people.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

CSP Pages is constructed to appeal to Daily Mirror readers is by scandal news splash head

Industries

1) What company owns the Daily Mirror and why are they struggling?

Reach PLC 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?

Alison Philips was the Daily Mirror between 2018 and 2024 and the Partygate scandal that the Daily Mirror exposed was that they found out Downing Street held many gatherings during November whilst London was in a tier 3 lockdown.  

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror print circulation has dropped significantly, with recent figures around 200,000 to 451,000 copies per day, according to 2025 blog data and 2023 profiles In the 1990s, the paper sold significantly more, with daily circulation falling from over 3 million in 1990 to roughly 2.3 million.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror reacted to the decline in print sales and the growth of the internet in a concerned manor as due to digitalisation and rise of internet have affected the use of printed newspaper.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.
  • Immediacy: Has it happened recently?
  • Familiarity: Is it culturally close to us in Britain?
  • Amplitude: Is it a big event or one which involves large numbers of people?
  • Frequency: Does the event happen fairly regularly?
  • Unambiguity: Is it clear and definite? 

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