Sami's blog

  1) What is a   conglomerate  in the media industries?  conglomerate in the media industries are major media companies who own lots of subsidiaries which are smaller companies  2) What is a  subsidiary ? subsidiary are smaller media companies which are owned by conglomerates. 3) What are the benefits for media companies of  vertical integration ? this give the companies the chance to make money at every stage of production. 4) What are the benefits for media companies of  horizontal integration ? it allows media companies to widen their audience and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. Disney Instagram universal studios   6) What is  convergence  and what device has changed the relationship between audiences and producers?  convergence is that we can now...

  1)  List any tasks you have that are missing or incomplete. I have no tasks that are missing or incomplete 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. I think I should do the extension questions so my understandings on the work is more improved. 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media.  revise the methods so I can use them in the exams do the extension questions so  my grades can get better make notes on the work so it is easier for me 

  1) Write a definition of a   passive  audience: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone.   2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4)  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: media text- The Crown (TV Show) Why it fits: The Crown  shows...

  1) What is the preferred reading of a media text? this is the message or ideology/belief the producers want the audience to believe.  2) What is the oppositional reading of a media text? this is when the consumer takes away an opposite message or belief different what the producers wanted. Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? the producers want the audience to think that all young people are violent aggressive criminals rebellious and relentless people who kill people and riot 4) Why might young people reject this reading and construct an oppositional reading of the trailer? because not all young children are like this and the kids in the movie might not have the best education and at home they might not be treated right and they are poor and they are struggling to find jobs because of where they live.   Look at this McDonald's advert: 5) Write a 15...

 Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: brilliant, first assessment Sami-not surprised given your detailed blog work! Good level of  detail for unseen denotation+ connotation analysis of Beyoncé advert. You are already including relevant media terminology  keep this up. EBI:a careless mistake for Q4-just consider connotations of setting for Q6 provide more media terminology such as camera shots/mise en scene to support your response. 17/30 grade 5     2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1:1 mark   Q2:1 mark  Q3:7 marks Q4:1 mark Q5:4 marks Q6:3 marks  3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Q3:was one of my better questions because I had Good analysis of the product that ...

1) What information do media companies use to create a demographic profile of their audience? class ,age ,gender ,ethnicity and race 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? because its easier to reach the target audience you are trying to get to . 3) What are the seven different Psychographic groups?  the aspirer the explorer the reformer the succeeded the resigned the struggler the mainstreamer     4) Write a brief summary of what each Psychographic group is seeking or motivated by. the aspirer want status brands. They are happy to invest in luxury goods. They consider themselves stylish and on trend and may be persuaded by celebrity endorsements . they seek status . the explorer like to discover new things. They are attracted to new or innovative brands, products , or experiences. they seek discovery. the reformers seek self-improvement. They are not influenced by status , and they are not materialistic...