BLACKPINK - How You Like That: Blog tasks

 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK's fans are known as 'blinks' and the psychographics group they belong to is the mainstream as they are very famous and popular group which a lot of people in the world follow them.

2) What audience pleasures are offered by the music video for How You Like That?

the audience pleasures that are offered in the music video are diversion :performance, fast pace personal relationships: fan interactions online personal identity: fandom, copying the look of band members surveillance: gain knowledge of Korean music and culture   

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments.

   

 

the moment where all of them are in the shot, this would appeal; to BLACKPINK fans because the blinker's can copy what they are wearing and they can see the band all in one shot. another shot that would appeal to BLACKPINK fans is the behind the scenes video because the loyal fans would watch this as they want to see how the music video was made as they are their most loyal fans in the world. another key scene/shot that would appeal to BLACKPINKS fans is when they are all doing the same dance moves as their loyal fans would want to learn the dance move and make it a new trend.  

4) How was the How You Like That music video marketed and promoted to the audience?

it was promoted by it was preceded by a series of teasers, they promoted using their social media accounts, there was posters and photos that were released of the new song, they released a reality show (24/365 with BLACKPINK), and there was choreography

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has become a global and worldwide thanks to its distinctive addictive melodies, slick choreography and production values, and a parade of attractive South Korean performers who spend years in gruelling studio systems learning to sing and dance in synchronized perfection.

Industry

1) How were BLACKPINK formed and what records have they broken?

they were formed in 2016 by a Korean entertainment company YG entertainment

they have the most-watched premiere (1.66 million concurrent viewers)

most views within 24 hours for a music video (86 million views)fastest video to achieve 100,200,600 million views 

3rd most viewed music video of 2020

video has 1 billion views   

2) What other successful artists have YG Entertainment created? You may need to Google this.

2NE1 BIGBANG TREASURE WINNER SECHSKIES 1TYM AKMU

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

now you can post it on so many different platforms such as iTunes apple music Spotify YouTube YouTube music and you can watch the music videos for free whereas before you would haft to pay for a specific device that would show the music video and pay for a device that plays music and the artists can create a dance move for the audience to do and make it a trend. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK have gone on tour around the world and they have performed in the biggest singing concerts like Coachella in the USA and they played in Wembley in  the UK where they sold out the stadium and they have so many fans across the western world and raising awareness of the Korean pop culture.

5) How are UK-based music videos regulated and what types of content require warnings?

 

the UK music videos are regulated by the BBFC and they check for these things in the music video's: bad language dangerous behaviour presented as safe, sexual behaviour and nudity and threatening behaviour and violence.

Grade 8/9 extension tasks

Read this Guardian review of BLACKPINK's album. What does the writer say about the band and songs?

Black pink's Jennie Kim about paving the way for other K-pop acts: apparently she should have mentioned that BTS were successful overseas prior to Black pink  Barely four years on from their debut release, Black pink seem to be repeating BTS’s boundary-breaking success, racking up commercial achievements that would once have been unthinkable for a non-Anglophone artist. They are currently the most-followed girl group on Spotify and the most-subscribed band on YouTube.

Read this Variety feature on a controversy that offended some global fans of BLACKPINK. What was the problem and how did they respond?

its international fans don’t like is having Hindi deities portrayed in a pop music context. The fans’ uprising on social media got results, as the offending image was quietly edited out of the video June 30, although the scissoring wasn’t widely recognized until this week. Some are still demanding an apology. included a statue of the Hindu deity Ganesh. The elephant-headed god flashed in the background, while the group’s rapper Lisa performed on a velvet throne. The Hindu god was onscreen for seconds, but the glimpse of Ganesh in the video was enough for many fans, especially in India, to express their discomfort. The group was accused of cultural appropriation, of using a sacred object as a prop and of disrespecting it by placing it on the floor. Four days after its release, YG Entertainment uploaded a new version of the video without the deity. “It was immediately edited when we became aware of it,”

Read this Teen Vogue feature on the music video release of How You Like That. How else did the group promote the release of the song?

Leading up to the release of “How You Like That,” member's names trended worldwide, and BLINKs (the name for BLACKPINK fans) were fed well with a live press conference and Vlive countdown; following the release, BLACKPINK officially opened a new member-centric twitter account (they had previously been on Twitter through company account @ygofficialblink). BLACKPINK will also be performing on The tonight Show with Jimmy Fallon on June 26, hosting a Twitter Live Q&A, and promoting on music shows. How you like that, BLINKs?

Here's another Teen Vogue feature offering a brief history of K-Pop. How the genre go global?

 

Hallyu, colloquially known as the Korean culture wave, is truly a force to be reckoned with. Ever since the early '90s, K-pop has been slowly refined into nothing less than an art form, and it's become an influential powerhouse over the years. From groups such as Girls’ Generation and NCT 127 to BIGBANG and 2NE1, there’s a band out there to suit every taste. While we can credit South Korea as the country with many of the obsessions we carry with us every day (emotional television dramas, Mukbang videos, and amazing skincare routines), one of its most dominant, effervescent exports is glistening, well-produced pop music. That's on purpose. K-pop performers are both ridiculously talented and malleable. They can excel at a variety of different styles: rap, bubble-gum pop, ballads, and rock. And a good portion of South Korea's most famous K-pop exports come wrapped in a dazzling, iridescent candy coating in the form of their meticulously-crafted packaging; everything from outfits to hairstyles to overall images are carefully measured to craft a certain brand that’ll reel in droves of fans.

Finally, read this excellent Medium blog on the future of the music video in the digital age. Summarise the main points of the blog in 100 words.

This blog talks about a person who was watching the south African award ceremony and realised that they will never go global as they are from south Africa which is not a huge global market for music. it also talks about music videos and how to make them viral and what the point of a music video is and how to promote it and the different type of audiences you have and what platforms they will see it on. the person writing the blog prefers the old type of music videos as they are better than the new type of videos where there are just loads of people standing in a group with the singer in the middle.