Sami's blog

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? logo-galaxy chocolate bar   sound-soundtrack from a 1950's movie  camera-close up of the chocolate bar    narrative-link to romance woman needed saving by the man driving the car  'call to action'-galaxy chocolate helps you solve problems  promotes happiness and enjoyment  mise-en-scene- setting (famous Amalfi coast in Italy) reinforces luxury, actor-Audrey Hepburn famous Hollywood actress in 1950's 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. that their chocolate is compared to silk as its more luxury compared to the other chocolate brands which are compared to cotton so they are less luxury than galaxy chocolate bar. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? Audrey Hepburn is a famous Hollywood actre...

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. in this advert it creates an idea that women should be perfect. the women is smiling at the camera which shows the happiness of her being a housewife and the stereotypical 1950 mother and women they haft to always look good even when  they re clean up.  3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? this is called a call out/burst and it is written in a comic style design which was popular in the 1950s and this text created an idea that women should be perfect. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? props- clothing reinforces female domestic expectations. make-up-r...

1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women were portrayed as housewives whose primary role was to maintain a clean house, cook meals, and care for the family. Success was measured by how well they could perform domestic duties The tagline You mean a woman can open it? from a Del Monte ketchup ad suggests that products should make household tasks easier for women Tide detergent ads often showed women smiling while doing laundry, with slogans like Keeps your family looking t...

  Part 1: Skittles advert analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. all of the key conventions are an image of showing there product usp setting colour scheme with connotations logo sometimes the brand name picture associated with brand slogan catchy phrase  summing up the ethos anchorage text gives more information and facts about there product. I can see the image of the product the brand name  the colour scheme of the rainbow with represents the colour of the skittles which you get when  you buy the product. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? skittles usp might be the different colours of the each skittl...