Part 1: Skittles advert analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. all of the key conventions are an image of showing there product usp setting colour scheme with connotations logo sometimes the brand name picture associated with brand slogan catchy phrase summing up the ethos anchorage text gives more information and facts about there product. I can see the image of the product the brand name the colour scheme of the rainbow with represents the colour of the skittles which you get when you buy the product. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? skittles usp might be the different colours of the each skittl...
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